What Does your Online Reputation Say About you?

by Davanti Digital on May 30, 2012

As a business owner, you have worked hard to build your brand, customer loyalty and overall success. You want to protect your positive image; however one negative comment made by a dissatisfied customer on a review-based or social site can seriously affect your reputation. Review-based sites such as Yelp and Google Places, along with major social sites like Facebook and Twitter are heavily trafficked and favored largely by search engines; meaning it is likely that the negative comment will appear. The goal of online reputation management is to avoid any damage to your reputation, as monitoring allows you to immediately intercept and defray, most, if not all of the damage.

The Truth in Numbers

If you still are unsure of how damaging negative comments made on the Internet can be, these statistics may put the importance of online reputation management into perspective:

- According to statistics, 4 out of 5 people state that they have received advice via social media regarding which product or service purchase.

- 78% of consumers trust peer recommendations, but only 14% of consumers trust advertisements.

- Over 50 million people per month use Yelp!, a review-based site that has become even more popular via smartphone usage and a mobile application.

- Nearly 66% of Americans between the ages of 24 and 35 own a smartphone with the ability to check-in and rate businesses from the palm of their hand through the use of mobile devices for a variety of review-based sites.

Through online reputation management, you will be aware of what is being said about you business, and you will have the opportunity to respond to any negative reviews.  Many review-based sites give you the opportunity to reach out to a dissatisfied customer and express your apologies for their negative experience.  Not only does the customer feel valued, but you are publicly displaying that you are a business owner that values your customers and their loyalty to your brand.

Contact Davanti Digital Media today at 800-420-3441 and learn how Davanti can manage and enhance your online reputation and presence. “Like” us on Facebook for more digital marketing tips and tools!

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