In today’s mobile world, your business cannot afford not to have a mobile presence. You may have a website, but do you have a MOBILE website? Most likely, the answer is “No”. Not having a mobile website in 2011 is like not having a standard website in 2001. We start with a mobile content strategy and then we create custom mobile-optimized websites with custom-content and mobile-specific features and functionality.
Top 5 Reasons Why Your Business Should Go Mobile
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Increased Mobile Internet Usage
More and more people are using their mobiles to access the web, and this means more opportunities to reach your target audience. According to Comscore, over 60 million people in the U.S. own Smartphones. All the major Smartphone platforms, especially Android, continue to gain subscribers at a rapid rate. If current sales trends continue at their 2010 pace, it’s possible that 50% of mobile phone customers will own a Smartphone by the end of 2011. Additionally, Morgan Stanley research estimates that by 2015, mobile devices will overtake desktop computers for first-screen web access. That’s a lot of people accessing the Internet via mobile devices. In fact, daily internet usage via handheld device jumped from 29% in 2009 to 43% by the end of 2010. As more and more Smartphone users are added each day, it’s easy to see the value of having a mobile friendly website. -
Competitive Advantage
If you don’t have a mobile website and your competitors do, then you are allowing them to establish themselves with mobile customers and gain a head start in this rapidly growing space. A mobile website also puts you in a position to stand out among your competitors – if your standard website doesn’t look good or work properly on a smartphone, mobile users will certainly move on to one that does. A high-quality mobile website ensures that you capture your visitors attention while you have it. -
Improved User Experience
Mobile websites are specifically designed for handheld devices – nobody wants to browse a desktop website on their smartphone! Research on mobile website usability shows that mobile-optimized websites significantly improve user experience and satisfaction, which makes a positive impression when it counts. -
Mobile-Specific Content & Enhanced Search Engine Visibility
A mobile website allows you to immediately engage users with mobile-specific features such as click-to-call, and mapping functions, while also improving rankings on mobile-friendly search engines such as Google and Yahoo, and a growing number of mobile and local directories. -
Inevitability
The mobile web is no longer a concept – it’s a mainstream reality that will impact any organization that aims to communicate with target audiences online. Most leading industry analysts project that within a few short years, mobile devices will overtake PCs for first-screen internet access. The responsibility now falls on website owners to take advantage of the unique opportunities mobile offers for connecting with the growing number of visitors who will inevitably access websites on mobile devices.
Contact us today for a FREE Consultation and find out what a mobile website can do for your business.
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