Your website is the most important aspect of your online presence. It is the hub for all your online marketing activity. At Davanti Digital Media, we approach website design and development much differently than most. In addition to highly experienced and talented web designers and developers, we have a full staff of marketers who actively contribute to all website projects. We create innovative and robust custom websites that look beautiful and have high functionality. We don´t just build websites, we create works of digital art.

Mobile Design

In today’s mobile world, your business cannot afford to not have a mobile presence. You might have a website, but do you have a MOBILE website? Most likely, the answer is “No”. Not having a mobile website in 2012 is like not having a standard website in 2002. We start with a mobile content strategy and then we create custom mobile-optimized websites with custom-content and mobile-specific features and functionality.

Our designers and developers are skilled in:

  • CSS
  • Design Sense
  • WordPress & other CMS (Content Management Systems)
  • JavaScript and Ajax
  • PHP, ASP, Java, Perl, or C++
  • MySQL Database
  • Adobe Flash creation
  • SEO (Search engine optimization)
  • Web Server Administration
  • Project Management

Top 5 Reasons Why Your Business Should Go Mobile

Increased Mobile Internet Usage
More people are using their mobile devices to access the web and this means greater opportunities to reach your target audience. According to Comscore, over 60 million people in the U.S. own Smartphones. All of the major Smartphone platforms, especially Android, continue to gain subscribers at a rapid rate. According to this same study done by ComScore, approximately 48% of the mobile phone market belongs to smartphones, a statistic that is expected to increase significantly by the end of 2013. Additionally, Morgan Stanley research estimates that by 2015, mobile devices will overtake desktop computers for first-screen web access, meaning an increase in people accessing the Internet via a mobile device. In fact, daily internet usage via handheld device jumped from 29% in 2009 to 43% by the end of 2010. As more Smartphone users are added each day, it’s easy to see the value of having a mobile friendly website.

Competitive Advantage
If you don’t have a mobile website and your competitors do, you are lacking a significant competitive advantage, and providing them easy access to gain more market share. A mobile website will put you in a position to stand out among your competitors; if your standard website doesn’t look pleasing or work properly on a smartphone, mobile users will move on to one that does, and their move could be to your closest competitor. A high-quality mobile website ensures that you capture visitors’ attention and keep them engaged with your business.

Improved User Experience
Mobile websites are specifically designed for handheld devices – nobody wants to browse a desktop website on their mobile phone! The site is optimized for screen display, quick and easy interaction and information. Research on mobile website usability indicates that mobile-optimized websites significantly improve user experience and satisfaction, making a positive impression on your potential consumers.

Mobile-Specific Content & Enhanced Search Engine Visibility
A mobile website allows you to immediately connect users with mobile-specific features such as click-to-call and mapping functions, and also improves rankings on mobile-friendly search engines such as Google and Yahoo. Mobile websites also enhance your chances of gaining a top market position on a growing number of mobile and local search directories.

The mobile web is no longer a concept – it’s a mainstream reality that will impact any organization that aims to communicate with target audiences online. Most leading industry analysts project that within a few short years, mobile devices will overtake PCs for first-screen internet access. The responsibility now falls on website owners to take advantage of the unique opportunities mobile offers for connecting with the growing number of visitors who will inevitably access websites on mobile devices.

Social Media is the buzz word in online marketing today. Many agencies are just getting involved with social media, but at Davanti Digital we are ahead of the curve. We have been leaders in the social space and our team is comprised of experts and early-adopters that have the experience and know-how to take your social media campaign to the next level.

We start at the beginning with an audit of your current online social strategy and effectiveness of your Social Media presence. Then, we develop, implement, and maintain a results-driven Social Media marketing strategy that works for your business and your budget. Our strategies typically include the creation of custom graphics and promotional collateral designed to build your brand online, create awareness, and enhance user engagement.

Each online strategy created by Davanti is unique to the individual needs of the client. No two strategies are identical and results may vary between clients. It is essential that an audit and strategy session take place in an effort to assess current efforts and develop attainable goals.

Each custom designed strategy we develop includes the following:

  • Social Media Audit
  • Social Media Set-up and Optimization including custom graphics and keyword-optimized copy
  • Frequent Status Updates/Tweets, etc.
  • Company Blog Set-Up and Installation
  • Original Content Blog Posting with keyword optimized content
  • Brand Monitoring and Reputation Management
  • Regular Strategy Consultations
  • Regular Analytics Reports

A website is only as good as its visibility. When it comes to your website, if you can´t be found you don´t exist. Search Engine Optimization is a key component of any digital marketing strategy. At Davanti Digital Media we use tried and true strategies with the newest technology, and innovative and creative tools to get you the best results in the timeframe you need with the budget you can afford. Strong SEO will get you found by the right people through organic search results and drive qualified leads to your site. We offer Search Engine Optimization packages to fit your needs and budget.

Our SEO solutions all include:

  • Unique, calculated and measurable SEO strategy
  • Complete website audit for compliance and structuring discovery
  • Identification and correction any website issues, flaws, or non-compliant features
  • Aesthetic changes to client website to provide a better user experience
  • Enhanced keyword research and discovery
  • Creation & submission of site map
  • Creation, construction, correction, or enhancement of internal linking structure
  • Installation of Google Analytics and Webmaster tools
  • Completion of meta-tagging and introduction Alt and Title Text and other meta-data
  • Creation of 404 Error Page
  • Installation of robots.txt
  • On a monthly basis thereafter,
  • Creation of unique and up-to-date site content
  • Ongoing strategic link-building
  • Generation of local ranking via map services
  • Additional search engine and directory submission
  • GPS and Data Anchor submission
  • Blogger Outreach
  • Generation of positive reviews on peer review-based sites
  • On-page optimization
  • On a quarterly basis,
  • Strategic Consultation
  • Analytic Reporting
  • Goal Reporting

Online Reputation Management (ORM) encompasses a variety of services including Public Relations, Social Media management, SEO and blogging to build brand reputation and address any negative consumer generated content.

Consumer Generated Content is any information put online by a consumer regarding a brand. This content can come in the form of a post on a social media platform, a blog, or a review on a site like Yelp or Angie’s List.
It takes years to build a reputation and only moments to tear it down. Protect and build your reputation and your brand’s reputation with ORM. Our PR Specialists, Copywriters, Marketing Team and SEO Specialists will monitor, enhance and manage your presence online.

Contact us today for a FREE Consultation and find out ORM can do for your business.

Branding, or brand management, is the monitoring, management and building of you or your brand across the internet including search engine results, blogs, social media channels and review based websites.

Since the general public has access to these websites, there is the possibility that someone out there could be misrepresenting your brand. Did you know that anyone can set up a business page on sites like Facebook and Yelp? Make sure you are getting the right representation; you.

Our team will continuously monitor, engage and manage your brand online to ensure that your customers are getting to the right places online and interacting with you while managing and building these relationships.

Contact us today for a FREE Consultation and find out how can manage your business online.

Pay per Click advertising is becoming a rapidly growing form of reaching one´s target audience. Pay per Click (PPC) is design to direct traffic to specific internet outlets where a business can quickly convert clickers into qualified leads. PPC is advantageous for businesses of any budget because it gives advertisers the ability to control their cost by setting minimum and maximum bids per click. Targeting the right keywords and phrases could mean large success within a constrained budget. PPC advertising is appealing because the advertiser only pays when their ad is clicked on.

Davanti Digital Media is an acknowledged PPC agency amongst several major search engines including Google, Yahoo!, and Bing. We are seasoned professionals who will design a PPC campaign to achieve maximum results and conversions within a given budget.

Each client’s PPC campaign is designed uniquely to enhance their goals and results may vary among clients in different industries. Each PPC client will be entitle to the following:

  • PPC audit of current strategies
  • PPC strategy to include best keywords
  • PPC mock ups to include what ad copy will look like
  • Approximate budgetary constraints strategy and expectations for the campaign
  • Any other information requested by the client

A blog is an information site, thought catalog, or discussion forum posted on the web or hosted on a client´s website. Blogs typically have entries updated at regular intervals to reveal thoughts, information, tips, or different musings on varied topics. Business blogs typically tend to be more informational and useful for industry related content than personal blogs. Postings appear in chronological order with the most recent post being the first to appear.

Blogs are useful to businesses and individuals for a variety of reasons, but most often they enhance Search Engine Optimization (SEO) and provide the author with an heir of credibility and expertise about the given topic. Davanti Digital authors blogs on behalf of clients to increase their organic SEO, maintain their professional relevance within their industry, and provide their clients with useful information that constantly propels them back to the business site.

Davanti Digital Media incorporates blogging into most Social Media, Public/Media Relations, and SEO campaigns, but will also undertake a blogging project on an individual basis. Davanti´s professional copywriters ensure that all content produced within a blog is accurate and relevant to the client´s goals for the project.