SEO for Twitter

by Davanti Digital on June 14, 2012

Twitter is a great place to gain traction for your brand or business. Believe it or not, those 140 characters lend themselves to a good amount of space for Search Engine Optimization for Twitter. From your Twitter handle to your hashtags, you can optimize your entire Twitter profile for higher search engine ranking.

Twitter Handle

When choosing your Twitter handle, you want to pick a name that is easy to remember and reflects your brand. So, you have to be catchy and relevant, and you have to do it all in 15 characters or less. Keep in mind this handle is how people will refer to you when tweeting and it will also become your customized Twitter URL such as

Your Profile Description

Next, you get 160 characters to describe your business. This is your Twitter bio. This is one of the most important aspects of your Twitter page. This is how your page will be indexed, so it needs to be relevant and it needs SEO. Be sure to include what you’re about and where you go about it.

Plug your URL

Social is all about connections and sharing. Make sure you add your website URL in your account settings. This will generate more traffic to your website and make it easy for new followers to find out more about you and share your information.

First Impressions

First impressions are everything. The first few characters of your tweet have a lot to do with its SEO value. To make a good first impression and increase the SEO value of your tweets, be mindful of the first few characters and think in terms of keywords.

Keywords in a Tweet

While you want to tweet fun and relevant things, you also want to tweet keywords. Think about what is search relevant when tweeting. Be sure to give that tweet a dose of keywords to increase search engine ranking.

Have Fun

Tweet what your audience is interested in. Do a little bit of experimenting to see what your followers love. Post a few jokes, photos, tips – whatever you find appropriate and see what gets the most interaction. Keep in mind that tweeting a tip every hour of every day might get a little old, so do switch it up.

Alert the Media

Okay, maybe not the media, but do let your customers know that you’ve created a Twitter page. Create QR Codes for receipts or checks so that clients can scan them and be directed right to your Twitter page.

Davanti Digital Media specializes in Search Engine Optimization and many other digital marketing strategies. To find out how we can increase your search engine ranking, give us a call at 1-800-420-3441. “Like” us on Facebook for more digital marketing tips and tools.



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