Mobile Marketing: Not Just a Buzzword

by Davanti Digital on May 12, 2011

It’s here, it’s there, it’s everywhere— it’s mobile. Mobile is the latest buzzword hitting the marketing scene and ironically is the new effective means of getting your message out. The mobile revolution is taking the world by storm and spreading at an unstoppable rate. There are currently 5.3 billion mobile subscribers worldwide. That’s approximately 17 times the entire population of the United States. On average Americans will spend approximately three hours per day socializing on a mobile device. In 2010, the growth of mobile social networking sites increased at an alarming speed. Mobile Twitter users increased by 347% and as for Facebook, 200 million people jumped on the mobile bandwagon.

So you may ask, what does this all mean for marketing my business? Statistics show that half of all local searches are performed on mobile devices and that consumers are about twice as likely to purchase from retailers that have mobile specific-websites. These stats alone are enough of a reason for any business to make the leap to mobile marketing.

Mobile is a crucial tool for the continued success of any business. This technology has several unique benefits that provide unmatchable marketing leverage.

The mobile channel is personal
Companies can easily access consumer information to customize offers and content in an effective effort to connect with their target audiences.

A mobile phone is always carried and always on
This means direct access to consumers and makes the days of a gatekeeper something of the past.

Through the mobile channel, information is made easily accessible to consumers
Statistics show 71% of consumers learn about a product or a service after seeing an advertisement and 49% of consumers say they rely on their mobiles to look up product ratings or to find promotions.

Mobile provides accurate audience measurement reflections
Companies can easily track traffic and trends amongst their audiences. This allows companies to capture the social context of media consumption, making for an excellent outlet to gather information to cater to consumers and perfect marketing strategies.

Mobile phones have a built-in payment system
This allows consumer consumption to be literally a click away. In fact, 49% of consumers who use the mobile web at least once a week made a purchase on their mobile device in the past six months.

Mobile marketing owns huge advantages over traditional marketing. For instances let’s compare mobile coupons with paper coupons. Mobile coupons are cost efficient, as there isn’t a price tag for printing. Mobile coupons also show higher redemption rates, directly attributed to the convenience of the cash-in. Another advantage is timeliness. Mobile marketing allows companies to easily keep content fresh and relevant while traditional marketing has a tendency to let stale information live on in a print medium. In addition, mobile marketing has the advantage of location awareness, hitting a receptive target audience. A consumer can easily access information for a product or service in a close proximity. Traditional marketing will never be able to effectively own location awareness, as traditional isn’t able to work in real time.

Mobile marketing is the future. Statistics show that 5 out every 7 Internet penetrations are mobile and by 2014, mobile Internet should take over desktop Internet usage. The industry is growing rapidly and provides unrivaled tools (such as SMS text alerts, location-based services (LBS), geo-fencing, augmented reality) for businesses to develop consumer relationships and effective marketing strategies. It’s everywhere businesses need to be. If you’re ready to embrace mobile marketing for your business, Davanti Digital Media is ready to help. We offer mobile marketing packages that include:

  • Mobile-Optimized Website
  • Local Business Listings
  • Local Map Listings
  • Web Traffic Review
  • Mobile Website Review
  • Mobile SEO Research and Implementation
  • Check-In Service Listings
  • QR Code Campaigns
  • SMS Campaigns
  • Regular Strategy Consultations
  • Regular Analytics Reports
  • Each campaign is custom designed to fit your needs, timeline and budget. Contact us today for a free consultation.

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